Rosedale main street is a vibrant neighbourhood with village charm and urban flair with it’s many sidewalk cafes and bustling markets. They needed a brand refresh to reflect those values and keep up with current trends. So we took the icons of the neighbourhood and gave them a contemporary and vibrant spin. To compliment the brand we updated their website and elaborated the visual language of the brand with various lawn signs, posters, and social posts for events and public service announcements.
It’s always interesting to create the foundation of a brand and keep revisiting it from time to time finding a balance between adding new visual elements and staying true to the original vision.