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Our Web Design Services for B2B Businesses

See how our web design services, process, and pricing help B2B businesses succeed online.

Web Design

We design websites that don’t just look great — they work great. Built on strategy and crafted for user behavior, our responsive websites perform seamlessly across today’s most common devices.

Custom WordPress

WordPress is powerful, flexible, and easy to manage. Our custom WordPress builds are tailored to your business needs, giving you full control with a polished, professional edge.

Open Source Solutions

Sometimes a custom CMS is the right tool for the job. We’ve built handcrafted Open Source platforms for clients who need something more specific than WordPress — and we know how to make them work for you.

e-Commerce

From WordPress to Magento and beyond, we build e-Commerce experiences that are secure, scalable, and user-friendly — all with conversion in mind.

Branding

Your brand is more than just a logo. With over 15 years of design expertise, we create branding systems that connect with your audience and stay consistent across all touchpoints.

Graphic Design

Need print or digital materials that match your brand? We design brochures, reports, and marketing collateral that bring your visual identity to life — professionally and consistently.

Client Testimonials

Photo of Michelle Wilson

Michelle Wilson
Ottawa Real Estate Agent

“I can’t thank you enough for helping me put this website together. It’s rare that I meet a team that can exceed my expectations, but you have really done it. From the design, to listening to my thoughts, to the functionality of it, I am truly grateful.”

Photo of Jimmy Molloy

Jimmy Molloy
Toronto Real Estate Agent

“When I needed a footprint for my real estate career on the Internet about 20-years ago I turned to MACROBLU. It was the best decision I made.

My site is always seen as the market leader not just for ease of use, but more importantly, for reflecting my brand and who I am in the business. My partnership with MACROBLU has been part of that success for over 20 years!”

Photo of Julia Knowlton

Julian Knowlton
Toronto Real Estate Agent

“I love my new MACROBLU website! I am so pleased with the site and the process. It was a seamless, professional, and quick process. I would highly recommend everyone to MACROBLU... especially for a real estate site.”

Photo of Adam Weiner

Adam Weiner
Toronto Real Estate Agent

“The Team at MACROBLU has been a pleasure to work with! When taking on our project they made clear lines of communication for collaboration and made our wants and needs come to life in our new website. Their creative efforts and eye for functionality have exceptionally helped maximize the potential for our online marketing.

It's also great to support a local Toronto business that embodies quality, service, and determination.”

Our B2B Work

For over 20 years, we’ve partnered with organizations to strengthen their online presence and drive growth. No matter where you are in your journey, we’re here to help you scale effectively.

Freshline Project Image

Freshline

Website Design, Website Development

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Bamford’s Produce Project Image

Bamford’s Produce

Website Design, Website Development

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Canadian Fruit Project Image

Canadian Fruit

Website Design, Website Development

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What Defines Effective B2B Website Design

A B2B website is more than just an online presence—it’s a critical tool for building relationships, generating leads, and establishing credibility with other businesses. Effective B2B website design combines strategy, usability, and performance to support complex sales cycles and decision-making processes.

Clear Value Proposition

B2B buyers need to understand what your company offers and why it matters within seconds. Effective websites communicate your value proposition clearly on the homepage, using concise messaging, visuals, and supporting content that highlights your products or services, industry expertise, and unique differentiators.

Strategic Navigation and Information Architecture

B2B websites often serve multiple audiences with diverse needs. Organizing content logically—through clear menus, category structures, and intuitive navigation—helps users find relevant information quickly. Well-planned architecture supports deeper exploration, such as case studies, whitepapers, or product specifications.

Lead Generation and Conversion Focus

Unlike B2C sites, B2B websites are designed to convert businesses into qualified leads. Effective B2B sites incorporate:

  • Strong call-to-actions (CTAs) tailored for decision-makers

  • Contact forms, quote requests, and demo scheduling

  • Gated content such as whitepapers or research reports

  • Integration with CRM and marketing automation platforms

Trust and Credibility

B2B buyers often invest significant time and resources in decisions. Your website must instill confidence through:

  • Client testimonials and case studies

  • Industry certifications and partnerships

  • Awards, press coverage, and thought leadership content

  • Transparent company information, including team profiles and history

Content Strategy and Educational Resources

B2B purchasing decisions are often research-driven, requiring detailed information. Effective websites provide:

  • Product/service overviews with specifications and benefits

  • In-depth case studies and whitepapers

  • Blog articles, guides, and resources addressing industry challenges
    This positions your company as an expert and supports the buyer’s decision-making process.

Responsive and Performance-Driven Design

B2B buyers access websites across devices. Responsive design ensures usability on desktops, tablets, and smartphones. Fast load times, secure connections, and reliable performance are essential, particularly for resource-heavy content like product catalogs or technical documents.

Search Engine Optimization (SEO)

A B2B website must be discoverable by other businesses. Optimized structure, targeted keywords, and high-quality content increase visibility for relevant search queries, driving organic traffic and attracting qualified leads.

Scalability and Flexibility

B2B websites need to grow alongside your business. Scalable CMS platforms allow for:

  • Adding new product lines or services

  • Expanding content libraries

  • Integrating third-party tools, CRMs, and analytics

Ready to Create Something Great?

Tell us a bit about your project using our quick quote form — and we’ll take it from there. No pressure, just possibilities.

Start Your Project